I am a clarifier, a connector, and a strategizer. The more intertwined the ball of yarn, the more fun it is to unravel. The more complex the puzzle, the more rewarding it is to find the key pieces. "Magenta thinking" is about seeing the pieces that others see, but going beyond to create the unique connections that become the keys to unraveling the complex and solving the most challenging.

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With more than 24 years of research and innovation experience, I have helped clients in the consumer packaged goods, health, fitness, and banking industries, as well as nonprofit organizations like United Way of the Fox Cities, Fox Valley Memory Project, and the Women's Fund for the Fox Valley Region. 

 

Before starting Magenta Keys LLC, I led innovation projects for 18 years at Kimberly-Clark, delivering consumer-focused product and marketing innovations for Huggies®, Pull-Ups®, Poise®, and Depend®. I discovered my passion for deeply understanding the customer and developing better products, brands, and services to delight them. It was also through these experiences that I discovered the power of Magenta.

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I would love to help your team find the keys to unlock your next business or organizational opportunity.